Value Selling Sales Training

Created to drive the results you need

Cutting-edge Sales Training focused on selling on value rather than product. Driving stronger outcomes for your sales team and hitting the KPIs that matter to you. 

Chat to one of our experts. We’ll explore your sales training needs and provide a custom recommendation for you.

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About Flume

We do sales training differently – for every customer-facing rep.

Find out more about why we exist, how we work and how we deliver game-changing sales programmes.

Find out the impacts you can achieve. See our results.

Value Based Selling

Buyer behaviour is changing so your teams need to be agile, equipped and able to think on their feet. 

Our expertly-curated value based selling sales training programmes are built to inspire every role within your sales teams. And Flume training sticks, transforming thinking, embedding new behaviours and making a real, measurable impact on your bottom line.

Sales Excellence Benchmark

Your clients’ world has changed dramatically, what works in sales will never be the same. If sales teams are to succeed in this new environment, a change in approach is required.

In this whitepaper, we look at the future of sales looks like from the perspectives of both the buyer and salesperson, to provide a benchmark for sales excellence in an ever changing world.

Case Study - Leyton

500k additional revenue in the first month
10% increase in average order value

“With such high impact initially we now use Flume across the organisation with similar results.

When we embedded the methodology into our client meeting structure and framework, it changed how we engage with our customers. That enabled our team to make the move to a multi-solution sale process. We saw an immediate 5% improvement in the generation of cross-sell opportunities”


Sales programmes

We offer three cutting-edge programmes all tailored and built around Value Based Selling.


The five modules in this programme are:

Sales Excellence: Sales Star benchmark

Introductions: Engaging with clients

Questioning: Leading the client discussion

Pitching: Making your solution stand out

Speeding up decisions: Navigating the decision making process


The five modules in this programme are:

Sales Excellence: Sales Legend Benchmark

Tailoring: Personalising the conversation

Selling with insight: A conversation that’s worth paying for

Objection handling: Avoiding and overcoming objections

Powerful proposals: Creating a watertight business case


The five modules in this programme are:

Sales Excellence: Sales Guru Benchmark

Social selling: Drive inbound and outbound relationships

Storytelling: Selling with emotion 

Assertive negotiation: shift the focus from price to value

Stakeholder presentations: engaging the wider decision-making group

Some of our clients

Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value.

Richard O’Connor, Commercial Director, EG / RELX