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Coronavirus has changed the way we all work and the strongest sales leaders are adopting new approaches to lead their teams. We will help you to adapt to the ever-changing sales environment.
Changes in buyer behaviour, ever more complex multi-channel solutions and new working practices are fundamentally changing sales leadership. It’s vital to define what great looks like in this changed world and understand your role as a modern manager.
In this module you will:
Outcome: A framework for defining and managing peak performance.
B2B sales is significantly tougher than ever before and sales teams need to adapt quickly to changing client behaviour. The strongest sales leaders prioritise coaching and unblocking client deals above everything else when supporting and driving their teams.
In this module you will:
Outcome: A dramatic impact on the sales impact of your teams
Creating, retaining and growing accounts is getting more and more difficult. Pipelines are under huge pressure. Every aspect of the sales process is getting harder. Your teams need a planned, well thought-out approach which drives success.
In this module you will:
Outcome: Increased forecasting, consistency and certainty of sales
effort and impact
Recent changes have put your sales teams under huge pressure both in and outside of work. Changed, working conditions for your teams create new leadership challenges. Deeply understanding and communicating with your team in the right way is vital to driving strong engagement, attitudes and approaches in a changed world.
In this module you will:
Outcome: Accelerated team engagement and focus
As the world is changing, motivating factors are turning on their head for your teams. Understanding how to drive extrinsic and intrinsic motivation across your sales team is crucial to driving sales performance.
In this module you will:
Outcome: A driven sales teams who are accountable for their performance
Sales is getting much harder and the profile of a great salesperson is changing. Relying on gut feel when recruiting is way too risky. The best hires come from a clear understanding of what top performers look like and a clear methodology for finding them.
In this module you will:
Outcome: Increased sales performance and retention from new starters
The most successful businesses align their sales and marketing teams. We will bring your teams together around a common purpose, leading to stronger outcomes for you and your clients.
Coronavirus has completely changed the way that our audiences behave. This has, in turn, changed the way that our clients need to engage with them. All of this, combined with the fact that challenging market conditions are changing the way that clients are making buying decisions, means that sales and marketing teams need to work more closely together than ever before.
In this module you will:
Outcome: Sales and marketing teams that are aligned around the same cause: Team focused on making it easier to buy at every stage of the funnel.
Buyers are under huge pressure and have lots of choice. The problem is that everything tends to sound very similar. Rather than simply being told about what your product does, they need to be taught why they need to change and how they should choose.
In this module you will:
Outcome: An agreed sales and marketing narrative that leads clients to your brand and solution
The one thing that our clients have always needed is to understand the audience’s buying journey and how to influence it. Coronavirus has changed all of that and our clients are desperate to learn what the ‘new normal’ is. They will gravitate towards those suppliers who can teach them.
In this module you will:
Outcome: A deep understanding of why audience insight is the ‘silver bullet’ when it comes to engaging clients
The sales person’s role has always been to make it easy for the client to say ‘yes’ and having a deep understanding of who your client is, what they care about and how they make decisions has always been important; however, Coronavirus has changed everything. What we thought we knew about our clients no longer applies. Having brand new client personas is vital if we are to design successful sales and marketing approaches.
In this module you will:
Outcome: A deeper understanding of your target clients, how best to personalise your introductions and how to convert them into qualified leads
Buying has become much more difficult for our clients. More than ever, they need impactful sales and marketing collateral that makes it easy for them to build consensus within their wider decision-making group.
In this module you will:
Outcome: Create templates and toolkits built to drive client decision making and make it easy to buy
Contact us to talk about this programme or a bespoke version
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