Why we exist
We understand you need sales training that drives ROI and impacts on specific KPIs in your business, whether it be speed of sale, average order value, number of opportunities or conversion rates. That’s why we’ve designed training programmes that work, giving a measurable impact on your business and a proven ROI.
The world of sales is constantly evolving, so you need flexible sales techniques that will adapt and keep up. With so many cold outreaches – and so much at stake – it is tougher than ever for buyers to make purchasing decisions. A standout sales experience from you is essential to be heard above all the noise. You need to show that you can de-risk the buyer’s decision and give complete confidence in outcomes.
At the same time, learner behaviour is changing. Driving consistency within a flexible or hybrid workforce is a challenge. New generations of learners are demanding more, with easy-to-digest learning that fits into their workflow. Unfortunately, without reinforcement and coaching, around 87% of traditional sales training will be forgotten within 30 days. Which is why we do things differently at Flume.
How we work
Flume Training are behaviour change experts. All our sales training modules follow Flume’s proven 4-stage intervention technique, to drive long-term behaviours that last far beyond a sales training programme. We create a real, long-lasting culture change within your organisation. Our 4-stage process gives sales teams the time to learn, to practise, to share best practice and to adopt outstanding new sales behaviours now and throughout their careers.
To ensure you keep up to date with all the latest sales related blogs, videos, webinars, whitepapers and case studies follow us on LinkedIn.
Flume company values
We think differently
We drive sustainable behavioural change by focusing on today’s winning sales habits and how to embed them. We think differently about all aspects of training from onboarding, project management and delivery to client growth and success
We are outcome obsessed
We measure success and are laser-focused on KPIs that drive client growth. We set goals with our clients and proactively work towards them, helping them achieve more with ease and confidence. We help our clients benchmark their performance and prove the impact of the training
We do the right thing
We live our values and are committed to doing the right thing for our clients, our colleagues, and society. We are always learning and sharing what works. We challenge ourselves and our clients. We are accountable for achieving results
Meet the team
Raoul Monks
Founder & CEO (CIPD qualified)
Raoul is an engaging speaker, host, trainer, coach and self-confessed sales-geek. He is passionate about driving the performance of B2B companies.
Raoul Monks
Founder & CEO (CIPD qualified)
Raoul is an engaging speaker, host, trainer, coach and self-confessed sales-geek. He is passionate about driving the performance of B2B companies.
He has been consulting and training in the world of sales for over a decade, having been in sales and commercial leadership roles prior to this.
He is an ultra-marathon runner, a film-buff and an avid reader of business books.
Richard Myles
COO (CIPD qualified)
Richard has been in sales for over 20 years and keeps the business moving, ensuring we meet our high customer delivery expectations.
Richard Myles
COO (CIPD qualified)
Richard keeps the business moving and ensures we meet our high expectations of customer delivery.
He has been in sales for over 20 years, working in a variety of senior commercial roles before joining Flume in 2011.
Outside of work, he enjoys running, brewing beer and watching his children play competitive sports.
Paul Cruise
Head of Sales Performance
Paul leads our team of Sales Performance Coaches. He’s seen a huge change in B2B sales during that time and loves to share Flume’s new approach…
Paul Cruise
Head of Sales Performance
Paul leads our team of Sales Performance Coaches. He’s seen a huge change in B2B sales in recent years and loves to share Flume’s new approach to sales and sales development.
He has over 15 years’ experience working within sales and sales training in businesses including AOL, BBC Worldwide and Moneysupermarket.
Outside of work Paul is normally on a bike either getting muddy on the South Downs or flying around London. He’s a passionate music fan and loves eating whenever possible.
Nicky Myles
Head of Marketing and Operations
Nicky has over 20 years’ experience in both B2B and B2C including integrated marketing, communications, digital & project management.
Nicky Myles
Head of Marketing and Operations
Nicky works across all of the business and has the job of organising the team and our processes. She also makes sure we are shouting more about the great things we are doing.
She has over 20 years’ experience in both B2B and B2C including integrated marketing, communications, digital and project management.
Outside of work, she enjoys running, cooking and spending time with friends. She tries to fit these in around her second job as a taxi service for her kids!
Katie Leaver
Head of Client Growth
Katie enjoys working collaboratively with clients and challenging their way of thinking to deliver innovative and creative solutions.
Katie Leaver
Head of Client Success
Katie enjoys working collaboratively with clients and challenging their way of thinking to deliver innovative and creative solutions.
She has 12 years’ experience working in B2B sales for businesses ranging from start-ups to FTSE 250 listed companies. She has worked in sales and commercial leadership roles on both long-established products as well as successful new launches.
Katie enjoys running, walking, baking and tidying whilst dashing around after her young children!
Anna Sudbury
Head of Sales
Anna joined Flume Training after 19 years of working for brands including Reddit, Pinterest, Condé Nast and Sky.
Anna Sudbury
Head of Sales
Anna joined Flume after 19 years of working for brands including Reddit, Pinterest, Condé Nast and Sky. In her most recent roles, she worked on multi-million-dollar global deals with market leading brands, including Gucci, Apple, Lenovo, Adobe, Danone, Mars and Nestlé.
As a salesperson, Anna understands the importance of a coaching culture, based on feedback, reinforcement and praise. Flume’s tailored training structure helps sales teams build habits that stick, drives measurable results and KPIs, and puts the buyer at the heart of everything we do… and she should know, because she’s doing the training too!
Anna loves reading the Booker shortlist, walking her dog on the beach, being on time for the school run and championing women in any environment.
Nadia Kingston
Ed Povey
Suk
Cherry
KatieSpeak to the experts. Contact us today.
Let us share our ideas and show you how to drive lasting behavioural change with Flume Sales Training Courses
Client Testimonials
Susan Combrinck
Head of Sales Enablement,
Clarion Events
"We’ve optimised our sales engine with Flume, resulting in a 33% increase in sales velocity and 17% increase in revenue per head."
Richard O’Connor
Commercial Director,
EG / RELX
"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."
Jitka Foralova
Senior Talent Development Partner, Trustpilot
"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."
Aveen Prasad
Managing Director,
GFC Media Group
“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”
Erica Baeta
Head of Sales,
DCD Group
“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”
Matt Pullan
Director,
LSX
"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."
Rebeka McClintock
Account Director,
Health iQ
"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."
James Swift
Director of Talent Development,
Leyton UK
"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."
Chris Orme
Sales Director,
Travelodge Hotels
"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."
Jeff Cousens
Head of Sales, Spidersnet
"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."
Mike Seaman
Managing Director,
Raccoon Events
"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"
Fergus Gregory
Director,
Collingwood Consultancy
“Believe the hype. The Flume approach to sales training is different. They care. It works. They get results.”
Trusted by
Case Study
Clare Dunstall, Director Global Enablement, Claroty
“We couldn’t have done it without Raoul. In a room of 230 people, he managed to build rapport with every one of those individuals. We had really great motivational speakers, but he was the only person who got a standing ovation!
“The feedback has been phenomenal – I’ve had loads of people saying it was the best SKO they’d ever been to. I would absolutely recommend the team for sales training content as well as SKOs.”
