Sales Leadership Programme
5 Modules
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Sales Leadership Programme
Are you ready to transform your team? To increase sales performance, retention and growth? Our five specialist sales leadership transformation modules will give you a flexible toolkit of techniques to create a cohesive, engaged and focused sales team, a driven sales culture and a dramatic impact on sales performance.
Module 1: Sales leadership excellence launch
Overview
Modern sales leadership is about enablement, not management. This session helps leaders benchmark themselves against top performers, define what “great” really looks like today and shift focus from activity to impact. Using Flume’s Sales Leadership Benchmark, leaders explore the habits, behaviours and mindsets that drive predictable growth and lasting change.
Content:
- Benchmark leadership capability against elite performers to identify performance gaps.
- Clarify the purpose and mindset of a modern sales leader – shifting from activity management to performance enablement.
- Establish a shared language of buyer-led excellence and leadership accountability .
Playbook templates:
- Sales leadership excellence benchmark
Outcomes:
- Common, buyer-centric leadership standard across the organisation.
- Clear focus on behaviours that drive predictable growth.
- Stronger alignment between leadership activity and business outcomes.
Module 2: Modelling sales excellence
Overview
Sales excellence starts with clarity and consistency. This session enables leaders to define and embed what “good” looks like across every sales interaction from the buyer’s perspective. Using Flume’s Sales Scorecard and Buyer Journey Mapper, leaders build accountability around measurable excellence models and use insights to pinpoint where their teams can have the greatest impact.
Content:
- Define and embed what “great” looks like across every sales interaction from the buyer’s perspective.
- Build a culture of clarity and accountability around measurable excellence models.
- Leverage AI insights to personalise feedback and identify where teams can have greatest buyer impact .
Playbook templates:
- Sales scorecard
- Buyer journey mapper
Outcomes:
- Buyer-focused culture embedded within sales leadership.
- Improved team engagement and consistency of performance.
- Stronger connection between buyer value and revenue outcomes.
Module 3: The sales leader as a coach
Overview
Coach to a shared benchmark, shift mindsets, and use data to drive improvement, supported by AI to scale and personalise development.
Content:
- Coach intentionally to a clear benchmark, using data to guide daily improvement rather than inspection.
- Shift mindsets from managing numbers to developing people and buyer-centric capability.
- Use AI-driven insights to personalise coaching and accelerate skill transformation
Playbook templates:
- Buyer centric coaching framework
- Conversation coaching how to guide
- Buyer centric coaching cheat sheet
Outcomes:
- Consistent, high-quality coaching that drives measurable behaviour change.
- Improved seller capability and confidence.
- Higher engagement and stronger performance uplift across teams
Module 4: Driving pipeline velocity
Overview
Pipeline conversations should move deals forward, not just track them. This session replaces traditional reporting with structured, outcome-focused growth discussions that identify risk early and remove friction fast. Using Flume’s Pipeline Velocity and Deal Review Frameworks, leaders learn how to improve accuracy, forecast with confidence and lead proactive pipeline management.
Content:
- Replace traditional pipeline reviews with structured, action-focused growth conversations.
- Identify risk early, remove blockers, and drive accountability for next steps.
- Apply forecasting and qualification data to increase visibility and velocity.
Playbook templates:
- Forecasting qualification matrix
- Deal velocity toolkit
- Vision setting how to guide
- Prospecting template
- Deal review meeting framework
Outcomes:
- Greater control over deal progression and forecast accuracy.
- Reduced stalled opportunities and revenue leakage.
- Improved collaboration and proactive leadership across the sales cycle.
Module 5: Creating a sales performance culture
Overview
High-performing teams thrive in cultures that make it easier for buyers to buy and sellers to succeed. This session aligns leaders around shared purpose, habits and accountability, reinforced by data and clear measures of success. Using Flume’s Vision Creator and Behaviour Mapper, leaders embed a culture where performance is predictable, measurable and continually improving.
Content:
- Align teams around a shared purpose, behaviours, and outcomes that make it easier for buyers to buy.
- Use data and AI to identify performance gaps and reinforce high-impact habits.
- Embed a culture of ownership, clarity, and accountability across all sales leaders
Playbook templates:
- Strategic planner
- Vison creator framework
- Shared behaviour mapper
- Sales effort planner template
- Milestones and metrics framework
Outcomes:
- Predictable, high-performance culture led by data and behaviour.
- Greater accountability and retention across leadership teams.
- Sustained revenue growth through consistent buyer-led leadership.
Speak to the experts. Contact us today.
Let us share our ideas and show you how to drive lasting behavioural change with Flume Sales Training Courses
We think differently
As behaviour change experts, we think differently. We have all been sales leaders and we understand the frustrations of traditional sales training. We know that learning must be designed to drive new behaviours and instil successful habits that will last a lifetime.
So we built Flume for sales leaders. It’s built to empower every sales rep to fulfil their potential and consistently smash their targets.
So what should you be looking for when searching for a sales training company?
Case Study – User Zoom
We interviewed our client Kunal Pandya to explore what challenges he faced and how we worked together to achieve some amazing, measurable results. This full case study goes into more detail on Sales Velocity and the solutions that were put into place that saw a 87% increase YOY.
CHALLENGE
“Already passionate about Sales Velocity & using data to drive strategy and investment, Kunal wanted to transform the sales enablement function into a strategic business driver. With aggressive growth plans, UserZoom’s first priority was to increase the number of sales opportunities within the business, but throwing more people at the problem was only part of the answer.”
