“Taking a new product and a new way of thinking out to a traditionally conservative market, requires sophisticated salespeople. We needed winning sales approaches tailored to our marketplace that the team could implement quickly and effectively.”

“Clarion recently took the steps to turbocharge and refresh its marketing approach, focusing on customer centricity to drive new customers to our shows using digital technology. We needed a unified sales approach across the company so our sales people could understand what their customers needed and how to be their most effective to maximise revenue from this new initiative.”