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Sales Teams : Sales Excellence Series 1 Course

In the first of our Sales Team courses, we share what great looks like and what top sales professionals do differently. Your team will develop a set of skills and tools to drive more sales, higher order values, increased win rates and shorter sales cycles

Module 1: Sales Excellence – Series 1 Benchmark

Overview

The biggest mistake a salesperson can make is to look at everything from just their own perspective.
By stepping into the shoes of the client, we can adapt our approach to make it easy for clients to buy. In this launch to the Sales Excellence Series 1 course, we help teams create a set of easy-to-implement approaches to drive more sales by analysing what top sales professionals do differently.

Content 

Your team will learn how to:

  • Understanding the significant changes in the way clients buy
  • Aligning with what top sales professionals are doing differently
  • Measuring up against what great looks like

Toolkits 

  • Sales Excellence benchmark 
  • Sales Excellence scorecard
Outcome:

A common buyer-led outlook and identification of high performing sales approaches

Module 2: Introductions: Connecting with buyers

Overview

It’s tougher than ever before for clients to say ‘yes’ to a new meeting. They’re being bombarded by sales reps who are all saying they have the biggest, best, most innovative solutions. For them, everything sounds the same, and everything could be a waste of precious time. Standout introductions are a crucial part of the sales process. The strongest reps are selling the value of the connection itself with messages that cut through the noise.

Content 

Your team will learn how to:

  • Add personal value to customer outreach
  • Structure personalised messaging
  • Create multi touch, multi-media and multi threaded email sequences

Toolkits

  • Prospect research
  • Trigger creator 
  • Personalised message designer
Outcome:

Stronger engagement from new prospects within new and existing clients

Module 3: Questioning: Leading a stand-out discovery

Overview

Clients care about themselves, the challenges they face and the outcomes they need to achieve. For them, these things will always be more important than what you’re selling. Today’s best salespeople lead powerful discussions focused on the client’s role, business needs and challenges. Then they ensure that any opportunity is properly qualified before confirming the next step.

Content 

Your team will learn how to:

  • Taking control of the conversation
  • Structuring and delivering logical questioning that drives change
  • Qualifying opportunities in and out

Toolkits

  • Taking control of the meeting
  • Sales discussion
  • Qualifying opportunities 
Outcome:

A stronger case for change agreed with clients

Module 4: Positioning your solution: Recommending with confidence

Overview

86% of B2B clients don’t see a big enough difference between solutions to pay more for one. For them, solutions all sound the same and that makes it hard for them to choose. A great pitch needs to be 100% focused on the prospect and make it easy for them to choose your brand and solution.

Content 

Your team will learn how to:

  • Articulating your brand’s purpose
  • Delivering high impact, buyer-centric pitches
  • Overcoming indecision 

Toolkits

  • Aligning your purpose
  • Client focused recommendation
  • Instilling purchase confidence
Outcome:

Increased alignment of brand and solution to the prospect’s outcomes and challenges

Module 5: Speeding up decisions: Accelerating the buying process

Overview

The decision-making group is growing and becoming more senior. This is making buying something new very risky for even the bravest client. Selling internally has become harder for clients so it’s vital that salespeople help them navigate the process.

Content 

Your team will learn how to:

  • Mapping stakeholder risks and opportunities
  • Leading a discussion to identify and overcome roadblocks
  • Co-create a mutual close plan with their customer

Toolkits

  • Stakeholder mapper 
  • Speeding up decisions 
  • Mutual engagement plan
Outcome:

Quicker speed of sale

Speak to the experts. Contact us today.

Let us share our ideas and show you how to drive lasting behavioural change with Flume Sales Training Courses
Sales Training Programmes

Sales Training Programmes

Download the Sales Training programmes brochure

Sales Team Training Courses built for Business Development Teams (BDRs / AEs) and Sales Teams, responsible for growing business through inbound and outbound activity.

To find out more about all the programmes we can offer, download our sales training programmes brochure.

Case Study – Health iQ

CHALLENGE

As a business we are seeing an increase in sales cycle length due to more involved and robust decision- making processes undertaken by our clients This includes a significant increase in the number of decision makers required to sign off a single deal. This leads not only to deals taking longer to close, but also deals getting lost during our client’s internal decision making process which we have little control over.”

RESULT

We have seen real results very quickly and by using the ‘speeding up decision-making’ framework given by Flume we were able to close a £225,000 deal that I believe we may have otherwise lost.

Health IQ - Case Study - Flume Sales Training