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Informa - Case Study Dramatic Impact on Digital Revenue
Over a sixteen month period, there was a triple digit increase in our digital revenue across the board.

Fergus Gregory

Head of Marketing Services, Informa
Fergus Gregory

informa Stats

Business Intelligence

6500 employees

Revenue : £1.1bn


increase in digital revenues

Significant ROI

Flume Sales Training Challenge

“Our challenge was to build a sales team capable of changing our clients’ mindset and approach regarding digital marketing. We wanted our sales team to help our clients build a stronger marketing mix, experience new digital opportunities, and maximise their ROI.”

Flume Sales Training Solution

“Flume listened to our challenges and goals and helped us create a vision for our sales training. They developed strong relationships with our team and aligned the solution to our culture. It was a long-term approach with training, coaching and continuous feedback. At every stage they brought in new ideas, research and data that added real value.”

Flume Sales Training Result

“On the sales floor we saw a dramatic improvement in the team’s performance. Flume ensured our sales team developed the skills to confidently sell digital. Now our clients perceive us as experts and trust us to help them succeed.”

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Client Testimonials

Sales Velocity: The crucial equation powering today's best sales teams

Sales Velocity

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The Sales Velocity equation is enabling today’s most successful sales leaders to generate more money, more quickly. In this How-to Guide, we explore what sales velocity is, what it will help you achieve, and how to drive it.