Pivoting from events to digital
What events salespeople need to know about selling digital solutions.
Digital events have lots of benefits, but they can be a difficult sell. Clients comparably find it relatively easy to secure budget for live events, as stakeholders outside of marketing and sales tend to ‘get’ the importance of face-to-face time with customers and prospects. However, clients need to hear compelling stories if they are to justify spend on digital alternatives.
In this Whitepaper we will look at how to pivot from selling live events to digital ones. We’ll look at this shift from your client’s perspective, to work out which approaches will and won’t work before providing a structure that will enable you to successfully make the change.
Download now to find out more.