For buyers, making a mistake is a very real and scary possibility. That’s a lot of pressure. It’s easier not to change from what they know or make a decision on the way forward. That’s why 53% of deals end in inaction**.
This change in buying behaviour has changed what ‘great’ looks like in sales. Today’s top media and events salespeople are doing something very different from the rest.
Download to find out what top performers are doing differently and how you can measure your own and your teams performance against them.
** The Jolt effect