Case Study
Scaling consistently brilliant sales approaches globally
The results are exceptional. We made more progress in this programme than we have with the sales process over the last two years. There wasn’t a single person who wasn’t 100% engaged the whole time.”
Steve Xeller
Chief Revenue Officer
Stats Perform
Sports technology company
1000+ employees
We made more progress in this programme than we have with the sales process over the last two years.
The programme packed enough power to drive real behavioural change on a global scale.
Challenge
Having over-achieved on close rates at Stats Perform, we needed consistent qualifications at the rep level to hit our growth numbers. As a business we have a global team at varying levels of experience and time with the company, combined with reduced internal training resources. Given these challenges, we felt there was a huge opportunity to hit higher targets and reduce pipeline lag. We wanted to help our sales leaders in supporting their teams, by improving our current sales processes and in turn impact overall pipeline health and forecasting accuracy.
Solution
Flume’s proposal demonstrated exactly what we wanted to achieve within our own organisation. They carefully examined our current process, pinpointing key areas of focus to maximise the impact of this programme. Providing sales reps with fresh data from extensive research to really hit home the necessity for behavioural change, before building a custom playbook with bespoke templates and new processes for the team to exercise their learnings.
Result
The response has been exceptional – we’ve made more progress in this programme than we have over the last two years. Sales leaders are empowered to support their teams with a common language and process globally, and we’ve re-energised our goal of making continual improvement. Our people are inspired to learn and be more successful in their role, and partnering with Flume has allowed us to help them do that.
Why Was Flume Different?
The training was very well received by everyone from sales rep to VP level, with the quality of the research and data provided exceeding expectations, and packing enough power to drive real behavioural change. Unlike other industry leading training providers, Flume developed and shared bespoke templates to embed within our business, and it really felt like a true partnership.
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Client Testimonials
Steve Xeller
Chief Revenue Officer
Stats Perform
"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"
Susan Combrinck
Head of Sales Enablement,
Clarion Events
"We’ve optimised our sales engine with Flume, resulting in a 33% increase in sales velocity and 17% increase in revenue per head."
Richard O’Connor
Commercial Director,
EG / RELX
"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."
Jitka Foralova
Senior Talent Development Partner, Trustpilot
"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."
Aveen Prasad
Managing Director,
GFC Media Group
“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”
Erica Baeta
Head of Sales,
DCD Group
“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”
Matt Pullan
Director,
LSX
"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."
Steve Xeller
Chief Revenue Officer
Stats Perform
"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"
Rebeka McClintock
Account Director,
Health iQ
"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."
James Swift
Director of Talent Development,
Leyton UK
"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."
Chris Orme
Sales Director,
Travelodge Hotels
"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."
Jeff Cousens
Head of Sales, Spidersnet
"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."
Mike Seaman
Managing Director,
Raccoon Events
"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"
Fergus Gregory
Director,
Collingwood Consultancy
“Believe the hype. The Flume approach to sales training is different. They care. It works. They get results.”
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