A Roadmap for Sales Leaders in Media & Events: Driving Predictable Revenue Growth
Discover how top-performing media & events companies are outperforming the competition
The event sector continues to evolve. There is lots of good news with industry surveys forecasting growth across all meeting and event sizes in 2024. However, when it comes to sales, the year-on-year numbers are alarming. Average win rate is down -7%, sales cycles are 20% longer and a massive 46% of deals slipped.
Every senior sales leader knows that driving predictable revenue growth is critical, yet it’s becoming increasingly complex. Shifting buyer behaviours, longer sales cycles, and fragmented decision-making are just a few of the hurdles standing in the way.
The most impactful way to boost predictable revenue growth is sales.
In our latest whitepaper, “Driving Predictable Revenue Growth: A Roadmap for Sales Leaders in Media & Events”, we lay out clear, actionable strategies to help you scale your team’s performance and build a repeatable, predictable revenue engine. Flume’s comprehensive research identifies consistent high-performance sales behaviours as the key differentiator in top-performing companies.
Download the whitepaper to get insights on how to:
- Build a scalable sales engine that delivers consistent revenue
- Overcome growing complexity in buyer decision-making
- Improve sales forecasting and pipeline health
- Equip your team to adapt faster and close more deals
Download our whitepaper
‘Driving Predictable Revenue Growth:
A Roadmap for Sales Leaders in Media & Events’
Richard O'Connor
Commercial Director, EG / Relx
“Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."
Erica Baeta
Global Head of Sales, DCD
"Conversion rates across the entire sales team have all increased substantially some as high as 17%"
Kunal Pandya
Senior Director, Global Revenue Enablement at UserZoom
"Flume have helped us look at sales through a different lens, with ROI that is forecastable and measurable. The effect on our bottom line has already exceeded our projections.
Trusted by
Sales Excellence Benchmark
Mapping your approach to the client’s buying process will have a dramatic impact on your sales revenue. In this white paper we introduce CONNECT and CONTROL to Flume’s core CHANGE – CHOOSE – CHAMPION model and describe what top sales professionals are doing at each stage of the process
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