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Case Study


A consistent sales culture drives retention and growth – of clients and colleagues

For anyone considering sales training with Flume, I’d say, go for it. Absolutely! Their presentation and approach to sales blew us away. ”

Matthew Pullan

Managing Director, LSX
Matthew Pullan - LSX

LSX Stats

Events Services

40+ employees

Based in London


increase in revenue YOY


increase in number of sponsorship clients over 2 years

Flume Sales Training Challenge

LXS had set themselves an ambitious growth target of 35 to 45% year on year. Their areas of focus were to increase yields in both sponsorship and delegate sales; grow accounts by upselling multiple events to stakeholders with fewer interactions; increase group delegate bookings rather than individual sales, and increase account retention. At the same time, they have been rolling out a graduate recruitment programme to attract the brightest and best to become their future sales stars. To do so, they have to prove their ongoing investment in onboarding, training and personal growth.

Flume Sales Training Solution

Flume really stood out, offering a bespoke product in a crowded marketplace. Their approach to sales chimed with our own thinking but we wanted a new, external voice to create consistency across the team and to reinforce the key messages. Flume put so much effort into tailoring the workshops around our people and our business. The learning is targeted, not just some random, generic lessons dusted off from a hundred other clients. The combination of in-person and bite-sized platform learning is perfect for our team, allowing individuals to dip in and out without disrupting their day-to-day workload. And the gamification elements always inspire strong, healthy competition.

Flume Sales Training Result

“Flume got our team engaged, focused and raring to go. Everyone has bought into the programme, creating consistency across the board.

  • 159% increase in revenue YOY
  • 25% increase in sponsorship yield
  • 30% increase in delegate yield
  • 45% increase in number of sponsorship clients
  • 95% retention of sponsorship revenue

Each year we have met and exceeded our targets earlier in the year, giving time for consolidation and growth. Our proven sales training ethos is fundamental in recruiting and retaining the very best colleagues. They know we are invested in their future development, and we know they are being trained to achieve stellar results. We wouldn’t keep coming back if it didn’t work.”

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Client Testimonials

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