Case Study
Conversion rate increases for the whole sales team
The Flume program is really great and that’s why I decided to adopt it as my onboarding program for any new sales exec that comes into our business.
Erica Baeta
Global Head Of Sales DCD
DCD Stats
Global Marketing Services
200+ employees
Revenue : £20m
17%
increase in conversion rates
Conversion rate increases for the whole sales team
Challenge
“Four years ago, we developed an aggressive growth plan for our business. To make sure we had the foundation to support that growth we re-structured our commercial department and updated our processes and standards.
Offering high quality up-to-date training was a priority as I couldn’t expect my team to deliver high performance without giving them the right tools to help them upskill and improve.
B2B purchasing behaviour is constantly evolving and changing, and if clients keep changing the way they are buying, we need to keep up to date and change the way we are selling.”
Solution
“Flume’s buyer centric training model combined with their unique spaced learning approach promised and delivered rapid and impactful results for our team, it’s why they remain our training partner after three years.
During that time, Flume content has consistently evolved and remained up to date, in line with our buyers’ behaviours, which is something I really appreciate.
It’s not like I’m buying a sales book that was published 30 years ago.”
Result
“Conversion rates across the entire sales team have all increased substantially some as high as 17%
thanks to huge improvements in outreach, questioning, proposals and managing the decision-making process.”
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Client Testimonials
Steve Xeller
Chief Revenue Officer
Stats Perform
"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"
Susan Combrinck
Head of Sales Enablement,
Clarion Events
"We’ve optimised our sales engine with Flume, resulting in a 33% increase in sales velocity and 17% increase in revenue per head."
Richard O’Connor
Commercial Director,
EG / RELX
"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."
Jitka Foralova
Senior Talent Development Partner, Trustpilot
"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."
Aveen Prasad
Managing Director,
GFC Media Group
“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”
Erica Baeta
Head of Sales,
DCD Group
“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”
Matt Pullan
Director,
LSX
"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."
Steve Xeller
Chief Revenue Officer
Stats Perform
"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"
Rebeka McClintock
Account Director,
Health iQ
"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."
James Swift
Director of Talent Development,
Leyton UK
"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."
Chris Orme
Sales Director,
Travelodge Hotels
"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."
Jeff Cousens
Head of Sales, Spidersnet
"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."
Mike Seaman
Managing Director,
Raccoon Events
"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"
Fergus Gregory
Director,
Collingwood Consultancy
“Believe the hype. The Flume approach to sales training is different. They care. It works. They get results.”
Sales Velocity
The crucial equation powering today’s best sales teams
The Sales Velocity equation is enabling today’s most successful sales leaders to generate more money, more quickly. In this How-to Guide, we explore what sales velocity is, what it will help you achieve, and how to drive it.
