Case Study
How Leyton Achieved £1.5 million of
additional pipeline revenue with Flume
Flume goes further than traditional sales training… Our managers feel empowered, our team is collectively achieving the results we desire, and we’ve set a new standard of success.”
James Swift
Head of Talent Development, Leyton UK and US
Leyton UK Stats
International consulting firm
300+ employees
The sales process doesn’t end when
customer says yes. It’s just the beginning.
We now give them an experience that
ensures they want to do business with us.
A 4% increase in conversion rates
translates to a projected £1.5 million
of additional pipeline revenue
Challenge
In 2024 we spotted a worrying trend. Sales conversion rates were declining at an average of 2% per year. This was attributable to underperformance amongst our sales team despite our pretty decent in-house training programme. It was clear something had changed in the market. It’s harder and more decision-makers are involved in every purchase decision. We needed a revamp because we were not prepared to continue watching this decline. We need to upskill and equip our team with the skills to increase conversion rates in a way that is responsive to the needs of today’s B2B buyer.
Solution
Flume undertook a full diagnostic assessment to identify the causes of our underperformance and the skills gaps directly impacting our win rate. From there they devised a tailored modular programme of skills training, coaching and reinforcement designed to close the loop between training and implementation and drive sustainable behaviour change. Flume’s holistic methodology goes further than standard training, it also focuses on what happens after training in terms of lasting behaviour change for both sales leaders and sales reps.
Result
The results have been astonishing. We’ve witnessed a 4% increase in conversion rates which translates to a projected £1.5 million of additional pipeline revenue over the next twelve months. But the impact has not just been financial. It’s boosted team morale. Our managers feel empowered, our team is collectively achieving the results we desire. We’ve set a new standard of success. We work on the principle that the sales process doesn’t end when customer says yes. Instead, it’s just the beginning. We give them an experience that ensures they want to do business now and for the long-term.
Why Was Flume Different?
Flume is not just a training provider. It’s impact is much bigger than that – it’s transformative. Flume is the only sales training company I’ve come across that has the knowledge, infrastructure, talent, and methodology to drive not just sales improvement now, but sustained high performance sales behaviours for the long-term.
Speak to the experts. Contact us today.
Let us share our ideas and show you how to drive lasting behavioural change with Flume Sales Training Courses
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Client Testimonials
Steve Xeller
Chief Revenue Officer
Stats Perform
"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"
Susan Combrinck
Head of Sales Enablement,
Clarion Events
"We’ve optimised our sales engine with Flume, resulting in a 33% increase in sales velocity and 17% increase in revenue per head."
Richard O’Connor
Commercial Director,
EG / RELX
"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."
Jitka Foralova
Senior Talent Development Partner, Trustpilot
"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."
Aveen Prasad
Managing Director,
GFC Media Group
“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”
Erica Baeta
Head of Sales,
DCD Group
“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”
Matt Pullan
Director,
LSX
"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."
Steve Xeller
Chief Revenue Officer
Stats Perform
"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"
Rebeka McClintock
Account Director,
Health iQ
"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."
James Swift
Director of Talent Development,
Leyton UK
"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."
Chris Orme
Sales Director,
Travelodge Hotels
"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."
Jeff Cousens
Head of Sales, Spidersnet
"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."
Mike Seaman
Managing Director,
Raccoon Events
"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"
Fergus Gregory
Director,
Collingwood Consultancy
“Believe the hype. The Flume approach to sales training is different. They care. It works. They get results.”
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