Case Study
Double digit performance increases
We’ve optimised our sales engine with Flume, measuring the people training ROI all the way to the bottom line.
Susan Combrinck
Head of Sales Enablement Clarion Events
Clarion Events Stats
Live Events, Publishing & Digital Services
2500+ employees
Revenue : £350m
33%
Growth in sales velocity YOY
17%
increase in revenue per head YOY
Challenge
“Clarion recently took the steps to turbocharge and refresh its marketing approach, focusing on customer centricity to drive new customers to our shows using digital technology. We needed a unified sales approach across the company so our sales people could understand what their customers needed and how to be their most effective to maximise revenue from this new initiative.”
Solution
“Measuring a tangible outcome to training became our focus and Flume were the only business comfortable with measuring direct ROI on their output. They matched specfic people with relevant content to drive pre-agreed KPIs, embedding change through tailored management training & creating a best in class induction programme for us.”
Result
“We have seen double digit performance increases in our sales velocity from everyone who has attended the training with Flume and now have rollout for our successful UK model to a waiting global business.”
Speak to the experts. Contact us today.
Let us share our ideas and show you how to drive lasting behavioural change with Flume Sales Training Courses
Client Testimonials
Steve Xeller
Chief Revenue Officer
Stats Perform
"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"
Susan Combrinck
Head of Sales Enablement,
Clarion Events
"We’ve optimised our sales engine with Flume, resulting in a 33% increase in sales velocity and 17% increase in revenue per head."
Richard O’Connor
Commercial Director,
EG / RELX
"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."
Jitka Foralova
Senior Talent Development Partner, Trustpilot
"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."
Aveen Prasad
Managing Director,
GFC Media Group
“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”
Erica Baeta
Head of Sales,
DCD Group
“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”
Matt Pullan
Director,
LSX
"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."
Steve Xeller
Chief Revenue Officer
Stats Perform
"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"
Rebeka McClintock
Account Director,
Health iQ
"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."
James Swift
Director of Talent Development,
Leyton UK
"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."
Chris Orme
Sales Director,
Travelodge Hotels
"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."
Jeff Cousens
Head of Sales, Spidersnet
"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."
Mike Seaman
Managing Director,
Raccoon Events
"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"
Fergus Gregory
Director,
Collingwood Consultancy
“Believe the hype. The Flume approach to sales training is different. They care. It works. They get results.”
Sales Velocity
The crucial equation powering today’s best sales teams
The Sales Velocity equation is enabling today’s most successful sales leaders to generate more money, more quickly. In this How-to Guide, we explore what sales velocity is, what it will help you achieve, and how to drive it.
