Content & Outcomes

Overview, Content & Outcomes

It is twice as likely that a client will buy from you if they can see the personal value to them of your solution compared to the value to their company. Tailoring every interaction to your client’s world is crucial to make it easy for them to choose you.
In this module you will:
• Identify and plan for different contacts in your client-base
• Create specific client persona’s with do’s and don’ts from the sales experience
• Consider your current approaches and how you can have the greatest impact on these personas
Outcome: Clients are more connected, engaged and able to take-action from the conversation



“It was genuinely the most useful training I have received in my time at Leyton.”

Matthew Panter, Associate Manager, Leyton


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