Content & Outcomes

Overview, Content & Outcomes

Stories are 22 times more memorable than stats and figures. The right stories teach people why to change and how to choose. B2B buyers have to be two times more emotionally connected to your brand than B2C decision makers. Stories are your way to deliver an entirely new and enlightening conversation to your client.
In this module you will:
• Learn why clients object, how to avoid them, and psychologically what they need from you to overcome them
• Develop a powerful structure to deal with any client objection
• Come away with ready-made objection handling toolkits for your most common objections
Outcome: Fewer objections and more consistency in overcoming them



“Believe the hype. The Flume approach to sales training is different. They care. It works. They get results.”


Sign up to our Newsletter