Content & Outcomes

Overview, Content & Outcomes

To act on your conversation, clients need to see why they should shift from their status quo. Just diagnosing needs is not enough, your role is to help the client understand and redefine their real needs.
In this module you will:
• Understand why you are asking each question and how to lead the conversation where you need it to go every-time
• Learn an incredibly powerful framework of questioning to shift beliefs
• Find out the key approaches for opening your client up
Outcome: A sales conversation that gives your client a new way of thinking



“Fantastic session. Clear, actionable changes that can be implemented immediately!”

Stephen Young, Senior Membership Development, The Drum


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