Content & Outcomes

Overview, Content & Outcomes

Clients need to feel safe making new decisions and need compelling reasons to change from their status quo. To be able to convince other internal stakeholders, they need a business case for change. Clients need to know why and how they should make decisions and the more proof you can give them the easier that is.
In this module you will:
• Learn the types of insights you clients need to make your conversation worth paying for
• Work out the insights that will have the greatest impact on your client conversations
• Understand how to structure your insight delivery to change client behaviour and beliefs
Outcome: Provide a sales conversation worth paying for in itself



“Fantastic session. Clear, actionable changes that can be implemented immediately!”

Stephen Young, Senior Membership Development, The Drum


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