According to Clikz, today’s buyers use an average of almost six touch-points across on and offline. In order to succeed, every sales person needs to be confident when talking about digital, unfortunately, many lack the skills and experience to sell effectively sell digital solutions.
In this workshop, we will explore:
• An introduction to all of the commonly used digital marketing channels, their strengths, their weaknesses and their contribution to the overall buying journey
• An introduction to digital performance metrics, measurement and attribution
• A sales structure for designing and recommending multi-channel campaigns
Outcome: A deeper understanding of the digital landscape. A structure and approach to excel in digital sales.