We’ve all been there. It’s the annual sales training day. A grand day out, a chance to catch up with colleagues, plenty of food and drink, and all we have to do is sit through a couple of presentations, take part in a group activity and fill in a questionnaire. Then tomorrow, it’s back to the office and it’s back to business as usual. Sound familiar?
We’ve learned what the company goals are and the next year’s strategy. We might even have been inspired to try some new ideas and sales techniques – but within a month or so, we don’t remember most of what we heard. That’s because 87% of sales training is forgotten without training or reinforcement (Xerox). The shine has worn off and we revert back to what we know and what we’ve always done. It’s familiar, it’s comfortable and we know what we’re doing.
There is so much riding on this sales training day and no company can afford to invest so much for such little return. Sales training needs a revamp – and that’s where a different way of thinking comes in.
All it takes is a change in thinking – and you could transform your sales team, their commitment and performance and, ultimately, your bottom line. We train differently because we think differently. And our sales training works!
Our free download, We think differently, takes you through some of the shortcomings of traditional sales training and how we approach things from a different angle, embedding real and lasting behaviour change that will empower every sales rep in your organisation to consistently smash their targets.
At Flume, we have all been sales leaders and we understand the frustrations of traditional sales training. That’s why every sales training programme we build is designed to make you think differently, to drive new behaviours and instil successful habits that will last a lifetime. Flume training is buyer-centric. We approach everything from the buyer’s perspective, focusing on what matters to them, making it easier for them to commit to purchase.
Traditional sales training methods aren’t fit for purpose in today’s busy, virtual and blended world, not to mention the tough economic climate. We touch on just a few of them below but make sure you check out the We think differently download for even more info. When you are planning your next sales training event, don’t sell yourself and your company short. You deserve – and should expect – so much more from your sales training.
Buying is tougher than ever. Been ghosted recently? You aren’t alone. 53% of deals end in inaction.
Most sales reps make buying even harder. 85% of prospects are dissatisfied with their sales experience.
Most sales training doesn’t work. 87% of sales training is forgotten within 30 days without reinforcement and coaching.
It’s harder because we are dealing with a mature, cynical market. Your prospects receive so many approaches, they think they’ve heard it all. To be heard above all that noise, you have to stand out amongst all the other, traditionally-trained reps. Your sales training has to be evergreen, teaching you how to adapt to an ever-changing market.
Let’s go back to our sales training day. How many times have you ever learned anything after just one repetition? Why do we do so much revision for exams? Why do advertisers repeat the same ads over and over? Because we need sustained repetition to fix those ideas in our heads. And at Flume, we use sustained repetition and constant reinforcement of what we teach allowing 4 weeks per module so that our training sticks. And we do it in a whole variety of different ways to make sure every learner is engaged.
There has never been a more critical time to ramp up your sales training. For your teams to stand out, they need to be doing things differently. And this means thinking differently. To find out how we think (and the huge difference it makes) take a few moments to check out our blog. It’s packed with ideas, advice and hacks to revolutionise your thinking, your sales culture and your bottom line.
We run regular, interactive webinars designed to help you take your sales performance to the next level. All are available on demand – and our newsletter will let you know as soon as you can register for the next one (save the date – 6 June 2023)
For insights into our ground-breaking approach to sales training, ongoing team development and a new way of thinking, book a call with one of our experts – and make sure you follow us on LinkedIn
Anna Sudbury, Head of Sales
+44 (0)7506 703 696
How to drive the only 4 sales KPIs that matter
18th May 2023
Why traditional sales training doesn’t work
2nd May 2023
Do ONE crucial thing to boost your 2023 sales success
28th March 2023
Join Flume Live for an introduction to sales velocity – crucial hacks to power your pipeline
23rd March 2023
Selling in a tough climate – 5 key takeaways
14th March 2023
The sales funnel is dead. Long live the sales ‘nail’!
7th March 2023
Preboarding | Onboarding | Everboarding
13th February 2023
Selling in a tough climate – the challenges
31st January 2023
Sales 2023 : Three big questions
30th January 2023
Flume’s trends and predictions for the events industry
30th January 2023
5 Steps to Power your 2023 Pipeline
14th December 2022
5 Key recession-busting sales behaviours
13th December 2022
Sales Innovation Expo 2022 Trends
30th November 2022
How to align your customer success team with your sales process
2nd November 2022
Sales velocity: How to increase average order value in sales
17th October 2022
Sales velocity: Increasing the number of sales opportunities
17th October 2022
28 Sales Acronyms used daily
8th September 2022
Sales velocity: Speeding up the decision-making process
24th August 2022
Sales velocity: How to improve conversion rates
13th July 2022
Sales kick-off meetings: How to use the momentum to power long-term change
17th May 2022
Drive retention and performance through a sales academy
9th March 2022
Call AI: The sales coaching technology you need in 2022
22nd February 2022
Drive real results from sales training in 2022: Why the traditional model doesn’t work
2nd February 2022
Sales Engagement Summit – Hosted by Raoul
16th December 2021
How business development reps can give buyers the confidence to say yes
3rd December 2021
The biggest mistake sales development reps make (and three things you should do instead)
9th November 2021
Five myths you need to know about customer success teams
11th October 2021
The four levers you can pull to increase sales velocity and how to make an impact
1st September 2021
Outcome Based Selling
3rd August 2021
Why most sales training doesn’t work and what to do about it
1st July 2021
3 reasons why writing a proper proposal is worth your time
18th March 2021
How to win a sales pitch…
26th February 2021
Sales Professionals: Why you shouldn’t assume you’ve got remote selling nailed
15th January 2021
Is your sales team ready for 2021?
4th January 2021
Selling Virtual Events
26th November 2020
Why salespeople must be ‘long-term greedy’: A five-step approach to winning more sales
13th November 2020
Closing skills: Why the pandemic has made it even harder to close that deal and what to do about it.
1st November 2020
Post Covid: How to fill your B2B pipeline with customers who do want to speak to you?
5th October 2020
3 steps for monetising virtual events
15th July 2020
Storytelling
18th May 2020
5 tips for closing in the crisis
4th May 2020
Using audience insights to engage with customers
20th April 2020
Biggest challenge of leading a remote sales team
15th April 2020
“Clients don’t want to engage with me”
6th April 2020
The world has changed – what should I sell?
31st March 2020
Leading remote sales teams
30th March 2020
Selling in a crisis
25th March 2020
Proposal writing research: Why your proposal doesn’t work
17th March 2020
How to accelerate your sponsorship revenue
17th February 2020
How selling to the individual increases your chance of them buying by 2x
7th February 2020
New Year, new rules. How to deliver sales training that actually works!
2nd January 2020
Half of B2B sales people will miss their 2020 targets. It’s time to shift perspective.
18th November 2019
Questions that drive more sales
15th November 2019
How to speed up prospect decision making… PART TWO
21st October 2019
How to speed up prospect decision making – PART ONE
14th October 2019
The biggest mistake salespeople make… and how to avoid it
26th July 2019
You have the right to demand more ROI from your sales training (and here’s how you get it)
16th May 2019
How to grow customer accounts this year
22nd March 2019
5 big sales mistakes from this year
23rd December 2018
How to turn the marketing trust crisis into sales opportunity
5th October 2018
Why is it so hard to find great business development talent?
21st September 2018
It might be hot outside but you still need a SCARF.
12th July 2018
The Peter Principle: Great Salesperson, Crap Manager
25th June 2018
The ‘great deal graveyard’ and how to avoid it
8th June 2018
The secret to selling in today’s market: Old-school to New-school
22nd March 2018
Why people DON’T buy from people they like
28th February 2018
What salespeople can learn from Nike
5th February 2018
Why “yes” doesn’t mean YES
26th January 2018
Take charge of your sales career in 2022
15th January 2018
How sales and marketing must work together to deliver results: tips from the front line of B2B selling
20th July 2016
6 facts and stats B2B sales people cannot ignore
26th May 2016
The amazing power of stories and 5 ways to make them sell
15th October 2015
The trouble with Blitz Days and how to increase their effectiveness
7th October 2015