At Flume, we got a bit fed up of our website last year. Yes, it was nice. Yes, it was friendly. Yes, it gave a lot of information. But it didn’t show our clients which training course was best for their sales team.
What’s more, we hadn’t thought about our messaging from the most important person’s point of view…our client’s.
With the New Year coming we decided to change. You see, we had spent the past 18 months driven by one question:
We regularly speak to Sales Directors outside of our own clients and ask them about their experiences with other training companies. Many are fed up!
Fed up of sales training that is forgotten come Monday morning. Fed up of sales courses that regurgitate old, outdated material. Fed up of training that doesn’t impact results.
We knew our own clients were very happy with the training we were doing, but we knew that if we could also make it easier to measure and prove the results, then they would be even happier. Plus, we knew it would also help us to gain more clients.
We realised that most sales training was not doing what Sales Directors needed it to and so we have re-engineered our sales programmes as a Sales Director would – we have made it easy to both drive and prove results back in their business.
After 18 months researching, creating benchmarks and delivering powerful sales training, we came to a simple conclusion. If you want to deliver challenging, insightful and impactful sales training, you have to have a laser-sharp focus on these three areas:
First, work out how your team are currently performing, using measurable data. Then work out where you want them to be. Benchmark performance, find out where they are weakest and train skills in these areas. Track improvement over time and you will clearly see the return on your investment.
Today’s clients buy in a completely different way to a few years ago. Sales is no longer about cosy one-to-one relationships between the salesperson and buyer. Most buyers now have to justify their purchasing decision to 5.8 other stakeholders. The way you train your team has to reflect this. Ditch the outdated sales training material and deliver new innovative ideas.
87% of training insights are lost within a month if there is no on-the-job reinforcement. However, if the training on sales courses is combined with ongoing coaching and learning, results are four times better. Don’t give your team a ‘one-hit sales training’ they will forget. Instead, drip-feed them insight and help them embed learning into habits.
Now our website does what it needs to do.
Just like a great salesperson, it shows our clients what they want: how they will achieve results.
Now the New Year is here, and to drive sales success, you may need to transform your approaches.
If you choose a sales course with impact, they will perform with impact.
And you will turbocharge their results for the New Year.
Sales Innovation Expo 2022 Trends
30th November 2022
How to align your customer success team with your sales process
2nd November 2022
Sales velocity: How to increase average order value in sales
17th October 2022
Sales velocity: Increasing the number of sales opportunities
17th October 2022
28 Sales Acronyms used daily
8th September 2022
Sales velocity: Speeding up the decision-making process
24th August 2022
Sales velocity: How to improve conversion rates
13th July 2022
Sales kick-off meetings: How to use the momentum to power long-term change
17th May 2022
Drive retention and performance through a sales academy
9th March 2022
Call AI: The sales coaching technology you need in 2022
22nd February 2022
Drive real results from sales training in 2022: Why the traditional model doesn’t work
2nd February 2022
Sales Engagement Summit – Hosted by Raoul
16th December 2021
How business development reps can give buyers the confidence to say yes
3rd December 2021
The biggest mistake sales development reps make (and three things you should do instead)
9th November 2021
Five myths you need to know about customer success teams
11th October 2021
The four levers you can pull to increase sales velocity and how to make an impact
1st September 2021
Outcome Based Selling
3rd August 2021
Why most sales training doesn’t work and what to do about it
1st July 2021
3 reasons why writing a proper proposal is worth your time
18th March 2021
How to win a sales pitch…
26th February 2021
Sales Professionals: Why you shouldn’t assume you’ve got remote selling nailed
15th January 2021
Is your sales team ready for 2021?
4th January 2021
Selling Virtual Events
26th November 2020
Why salespeople must be ‘long-term greedy’: A five-step approach to winning more sales
13th November 2020
Closing skills: Why the pandemic has made it even harder to close that deal and what to do about it.
1st November 2020
Post Covid: How to fill your B2B pipeline with customers who do want to speak to you?
5th October 2020
3 steps for monetising virtual events
15th July 2020
18th May 2020
5 tips for closing in the crisis
4th May 2020
Using audience insights to engage with customers
20th April 2020
Biggest challenge of leading a remote sales team
15th April 2020
“Clients don’t want to engage with me”
6th April 2020
The world has changed – what should I sell?
31st March 2020
Leading remote sales teams
30th March 2020
Selling in a crisis
25th March 2020
Proposal writing research: Why your proposal doesn’t work
17th March 2020
How to accelerate your sponsorship revenue
17th February 2020
How selling to the individual increases your chance of them buying by 2x
7th February 2020
New Year, new rules. How to deliver sales training that actually works!
2nd January 2020
Half of B2B sales people will miss their 2020 targets. It’s time to shift perspective.
18th November 2019
Questions that drive more sales
15th November 2019
How to speed up prospect decision making… PART TWO
21st October 2019
How to speed up prospect decision making – PART ONE
14th October 2019
The biggest mistake salespeople make… and how to avoid it
26th July 2019
You have the right to demand more ROI from your sales training (and here’s how you get it)
16th May 2019
How to grow customer accounts this year
22nd March 2019
5 big sales mistakes from this year
23rd December 2018
How to turn the marketing trust crisis into sales opportunity
5th October 2018
Why is it so hard to find great business development talent?
21st September 2018
It might be hot outside but you still need a SCARF.
12th July 2018
The Peter Principle: Great Salesperson, Crap Manager
25th June 2018
The ‘great deal graveyard’ and how to avoid it
8th June 2018
The secret to selling in today’s market: Old-school to New-school
22nd March 2018
Why people DON’T buy from people they like
28th February 2018
What salespeople can learn from Nike
5th February 2018
Why “yes” doesn’t mean YES
26th January 2018
Take charge of your sales career in 2022
15th January 2018
How sales and marketing must work together to deliver results: tips from the front line of B2B selling
20th July 2016
6 facts and stats B2B sales people cannot ignore
26th May 2016
The amazing power of stories and 5 ways to make them sell
15th October 2015
The trouble with Blitz Days and how to increase their effectiveness
7th October 2015