Flume rarely runs public training sessions – we normally work exclusively with client groups. But this time, we made an exception.
On 4 July, we ran a high-impact, three-hour, in-person sales transformation session, with 100% of the revenue going directly to our Charity of the Year: Make-A-Wish® International.
As one of our existing clients, we’ve seen first-hand the life-changing impact the charity delivers.
Through their WishMakers at Work programme, we partnered with them to do what we do best: shifting sales mindsets and behaviours, and driving fast predictable revenue growth.
And delegates weren’t just investing in growth. They were also helping grant life-changing wishes to children living with critical illnesses.
The session was powered by insights from Flume’s Sales Excellence Benchmark – our proven framework for transforming how B2B salespeople think, behave and perform.
In three hours, delegates unlocked proven strategies to:
1. Shift sales mindsets
- Sell the way buyers want to buy
- Understand why so many deals stall
- Step into their customer’s world
2. Master high-performing sales behaviours
- Learn what the top 16% of sellers do differently – from building buyer confidence to de-risking decisions
- Use proven tactics used by the best in the business
3. Benchmarks
- Assess their standing across the key pillars of sales excellence
- Set personal objectives to elevate their performance
What the results revealed
Across the group, the Benchmarking results showed confidence in key areas including:
- Positioning your solution
- Tailoring for your audience
- Creating powerful proposals
And considering the buyer’s perspective was cited by delegates as one of the key takeaways from the session. It’s also one of the three core pillars that underpins Flume’s sales transformation programmes.
Why this matters to revenue leaders
If your team isn’t selling the way buyers want to buy, they are underperforming and underdelivering.
That is not just a skills gap. It’s a revenue risk.
Our programmes are built to fix this.
While this event was a one-off, sales transformation shouldn’t be.
Book a call with one of our experts to explore how Flume can embed buyer-led behaviours and benchmark-led performance in your team—so you can drive fast predictable revenue growth.
