Creating Compelling Sales Proposals course

Working with your own sales proposals, we will explore how proposals can win you more business; how you can reduce the time you spend producing them; and how to avoid the mistakes that result in 90% of proposals not reaching their true potential.

Course content

This will vary depending on your requirements, but as a guide, we will often cover these core areas:

  • The purpose of a sales proposal
  • The client perspective
  • Writing styles
  • Delivery methods
  • Managing input
  • The proposal
  • Presentation & design
  • Editing your proposal
  • Presenting your proposal


As a result of attending this course, you will be able to:

  • Reduce the time spent writing proposals
  • Increase the open rates of proposals
  • Dramatically improve proposal-to-business conversion
  • Set clear goals for every proposal
  • Develop clear, well-structured proposals
  • Create fully client centric proposals
  • Develop compelling, memorable content for all decision makers
  • Each learner will come away from the course having re-written a live proposal.
  • Each learner will come away from the course having written or re-written a live proposal.

Who should attend?

Sales directors, Sales managers, Key Account Managers, Field Sales, Telesales.

We can deliver this course at your office for your whole team as a stand-alone course or as part of a broader programme. Please contact us for an initial discussion about how this can work best for you.

Alternatively, we will be putting on open courses based on demand. Please contact us to provisionally book your space.


This course is ideally set out over one day.

Next steps

Please get in touch to find out how we can make this course bespoke to you and your business.