Brilliant sales negotiation course

This course explores why people negotiate, how to prevent it and how to ensure the best possible outcome for you and your business in every negotiation.

Course content

This interactive course will vary depending on your requirements, but as a guide, we will often cover the following core areas:

  • Defining negotiation
  • Understanding why people negotiate
  • How and when to negotiate
  • Preventing negotiation
  • Preparing for negotiations
  • How to negotiate successfully
  • A simple structure for all negotiations


As a result of attending this course, you will be able to:

  • Plan for negotiations using our simple but effective template
  • Reduce the number of times you have to negotiate in the first place
  • Create win-win results from all your negotiations
  • Speed up the time it takes to complete a negotiation

Who should attend?

Sales directors, Sales managers, Key Account Managers, Field Sales, Telesales.

We can deliver this course at your office for your whole team as a stand-alone course or as part of a broader programme. Please contact us for an initial discussion about how this can work best for you.

Alternatively, we will be putting on open courses based on demand. Please contact us to provisionally book your space.


This course is ideally set out over one day.

Next Steps

Please get in touch to find out how we can make this course bespoke to you and your business.