How do you persuade your clients to buy into a growing portfolio of your solutions? This is becoming increasingly difficult to do in a challenging and competitive market. In this course, we will equip you to take advantage of the digital revolution, instil a solution-oriented approach to sales, and help you drive revenues via a partnership approach to client relationships.

Timing and delivery:

This course is ideally set out over two days but can be adapted to one day if required.



Our client’s requirements will often differ depending on the structure and focus of their teams. However, as a guide, we will often cover these core areas:
Understanding the client
  • Today’s decision-makers
  • Identifying buy-in levels for your solutions
  • Thinking beyond the client
  • Educating clients on cross-platform solutions
The sales approach
  • What is creative solution sales?
  • Creating the questioning map
  • Selling the idea not the product
  • Simplifying the sale for the customer
  • Client-focused portfolio pitching
  • Story-telling to create impact
  • Selling with ROI and ROO
  • Winning over different client types
  • Moving detractors and neutrals to supporters
  • Creating the perfect presentation
  • Closing significant deals – increasing client urgency

As a result of attending this course, you will be able to:
  • Understand and influence today’s decision-makers
  • Adapt your approach to win over differing client types
  • Interpret buying decisions and know how to influence these
  • Identify and produce winning cross-platform solutions for your clients
  • Adopt a creative sales approach that suits your business and your selling style
  • Create a client-focused pitch that avoids using digital jargon
  • Increase revenue through higher-value solution sales

Sales directors, Sales managers, Key Account Managers, Field Sales, Telesales

We can deliver this course at your office for your whole team as a stand-alone course or as part of a broader programme. Please contact us for an initial discussion about how this can work best for you.

Alternatively, we will be putting on open courses based on demand. Please contact us to provisionally book your space.

If you would like some more information please call: +44 (0) 7831 622 146 or email:


We are experienced trainers but we are also salespeople. We believe in the Flume approach and we use it ourselves every day. We pride ourselves in our content, style and delivery and we get great feedback from our clients and delegates.

We love seeing sales teams win and go over and above to support and embed the learning to this end.