Managing today’s sales teams course

This course explores and identifies the skills, attributes and approaches necessary to manage and lead a modern day sales team attuned to today’s buyer. We help teams create a template for what sales management excellence should look like within their business.

Course content

This interactive course will vary depending on your requirements, but as a guide, we will often cover these core areas:

  • Research-backed overview of what good sales looks likes
  • Exploring the values and behaviours of the teams we want to manage
  • The role of today’s sales manager and how this has changed
  • The importance of coaching & how to conduct it effectively
  • Creating a framework for future coaching
  • The importance of innovation for today’s manager
  • How to innovate and create a collaborative team environment
  • Committing to a new era of sales management in your business

Who should attend?

Commercial leaders, Publishers, Sales directors, Sales managers

We can deliver this course at your office for your whole team as a stand-alone course or as part of a broader programme. Please contact us for an initial discussion about how this can work best for you.

Alternatively, we will be putting on open courses based on demand. Please contact us to provisionally book your space.


This course is ideally set out over one day and is often part of a longer programme with sales teams.

Next steps

Please get in touch to find out how we can make this course bespoke to you and your business.