This course explores and identifies the skills, attributes and approaches necessary to manage and lead a modern day sales team attuned to today’s buyer. We help teams create a template for what sales management excellence should look like within their business.

Timing and delivery:

This course is ideally set out over one day and is often part of a longer programme with sales teams.



This interactive course will vary depending on your requirements, but as a guide, we will often cover these core areas:
  • Research-backed overview of what good sales looks likes
  • Exploring the values and behaviours of the teams we want to manage
  • The role of today’s sales manager and how this has changed
  • The importance of coaching & how to conduct it effectively
  • Creating a framework for future coaching
  • The importance of innovation for today’s manager
  • How to innovate and create a collaborative team environment
  • Committing to a new era of sales management in your business

As a result of attending this course, you will be able to:
  • Understand the changes in sales and the impact this has on your team and management approach
  • Have created the sales behaviours and actions necessary to get the most from your sales team
  • Know how to grow and develop your sales team
  • Have created and implemented a development and growth plan for their teams
  • Understand and be able to implement proactive and consistent 121’s and coaching with each team member
  • Know how to help your sales team close bigger deals more quickly

Commercial leaders, Publishers, Sales directors, Sales managers

We can deliver this course at your office for your whole team as a stand-alone course or as part of a broader programme. Please contact us for an initial discussion about how this can work best for you.

Alternatively, we will be putting on open courses based on demand. Please contact us to provisionally book your space.

If you would like some more information please call: +44 (0) 7831 622 146 or email:


We are experienced trainers but we are also salespeople. We believe in the Flume approach and we use it ourselves every day. We pride ourselves in our content, style and delivery and we get great feedback from our clients and delegates.

We love seeing sales teams win and go over and above to support and embed the learning to this end.