Today’s audience

The reason client’s invest in events is to connect with the audience in a way they aren’t able to through other platforms, until now. The way the audience is interacting and engaging with digital is going through a seismic shift and the impact clients can have has been exaggerated tenfold, creating an unparalleled channel to work with and influence your potential client base.

In this module, we will explore:

  • The differences and parallels between events and digital
  • The ‘why’ of a digital campaign
  • Pivoting from events to digital: risk and opportunity

Outcome: An approach for positioning digital as an alternative to events

Sales behaviours for selling digital

Salespeople need to feel confident if they are to successfully sell new products and, unfortunately, digital comes with its own jargon, metrics and challenges. Salespeople need to be comfortable with new language and skills in order to succeed.

In this module, we will explore:

  • Digital jargon buster
  • Digital products explained
  • Teaching customers how to buy digital

Outcome: Salespeople who are comfortable selling digital

Events - digital alternatives

With most events either postponed or cancelled altogether, sales teams are looking for digital alternatives for customers. For many teams, this is a completely new area. They need to get up-to-speed very quickly if they are to succeed.

In this module, we will explore:

  • Digital alternatives to events: strengths and weaknesses
  • Common mistakes when selling digital
  • Top tips

Outcome: Salespeople who are comfortable selling digital alternatives to events

Co-creating digital campaigns

Understanding digital products is one thing, but, being able to co-create multi-channel campaigns is something else. Events salespeople need a defined structure to follow if they are to succeed.

In this module, we will explore:

  • The importance of collaboration
  • Audience focused campaigns
  • A sales structure for designing and recommending multi-channel campaigns

Outcome: Ownership of your solution by the client

Delivery methods during Coronavirus / Covid-19

We currently provide all training and coaching virtually using tools such as Zoom and Skype. These can be 121 or group training sessions where everyone can dial in from different locations.

We also run larger group training sessions using Crowdcast

Flume

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