We believe you deserve more from your sales training.

A recent sales training study revealed that 87% of skills learnt were forgotten within one month. We don’t believe this is good enough. We believe you deserve more from your sales training.

At Flume we have raised the bar when it comes to sales training. Everything we do is designed to make it easy for you to drive KPIs and ROI. We have created sales training that actually works.

“Believe the hype. The Flume approach to sales training is different. They care. It works. They get results.” – Fergus Gregory, Group Commercial Director, The Drum

We believe you deserve more from your sales training.

Built by Sales Leaders, for Sales Leaders.

At Flume, we have all been sales leaders and we understand the frustrations of traditional sales training. Often with out-dated material, delivered by an outdated trainer, traditional approaches offer little incentive for learners to apply their learning. Although these approaches may be seen as a ‘nice day out of the office’, they make it impossible to prove any long term impact.

We know you expect more from sales training so we built Flume, and all our training programmes, to achieve the goals and personal targets of sales leaders like you.

To ensure you keep up to date with all the latest sales related blogs, videos, webinars, whitepapers and case studies follow us on LinkedIn.

Built by Sales Leaders, for Sales Leaders.

How we drive ROI for you.

1. Game-changing sales approaches

Most salespeople make the same mistake: they look at sales situations from their own perspective and not their client’s. Through extensive research and experience into how buyers buy and what top sales professionals do differently, we have created a benchmark for sales excellence  that drives everything we do. Using this, we help your teams look at everything from the client’s perspective. This enables them to see things differently and adopt sales methods that are proven to drive incredible results.

2. Measurement to prove impact and ROI

No measurement means no proof and therefore no business case. We measure the impact of training by focusing on the results that matter to you. Our powerful benchmarking and diagnostic tool enable you to track improvements. Our specialist sales training programmes enable you to achieve specific KPIs and smash your targets. If you want to improve sales revenue, conversion rates, average order value, pipeline, speed of sale (the list goes on) then we have the know-how to help you succeed. Plus, we can prove the impact we will have on your teams.

3. Easy for your sales team to use afterwards

Sales training is about changing behaviours, not just having a nice day out of the office. We have designed groundbreaking methods to make the adoption of new approaches simple and safe for both the salesperson and sales leader. This starts with our trainers who are truly different, holding people to account for their learning. Plus, all our programmes include targeted workshops, infographic workbooks, coaching tools, videos, prompts, templates and quizzes to make our training stick. This stuff works!

How we drive ROI for you.

What to expect when working with us

As well as generating real ROI for your business, we are proud to deliver outstanding project management and delivery of our sales training programmes. Here’s what to expect when working with us: 


  • Amazing sales trainers
  • Interactive workshops
  • Client-focused training
  • Personal accountability
  • Empowered salespeople
  • Measurable results


  • Infographic workbooks
  • Diagnostic tools
  • Easy coach tools
  • Supporting videos
  • Templates
  • Quizzes

Project Management

  • Dedicated project manager
  • Telephone / email support
  • Pre and post consultancy
  • Full logistics
  • Feedback surveys
  • Ideas to support learning

The Flume Team

  • Raoul Monks

    Raoul Monks

    Founder & Director (CIPD qualified)

    Raoul is the Founder of Flume and he is passionate about driving performance of B2B companies. He is an engaging speaker, host, trainer, coach and self-confessed sales-geek.

    He has been consulting and training in the world of sales for over a decade, having previously been in sales and commercial leadership roles prior to this.

    He is an ultra-marathon runner, a film-buff and an avid reader of business books.

  • Richard Myles

    Richard Myles

    Director (CIPD qualified)

    Richard has been in sales for over 20 years, working in a variety of senior commercial roles before joining Flume in 2011.

    He keeps the business moving and ensures we meet our high expectations of customer delivery. This involves him getting involved in every part of the business from sales, marketing, developing new courses and content, managing staff and suppliers and, most importantly, meeting and listening to our clients.

    Outside of work, he enjoys running, brewing beer and watching his children play competitive sports.

  • Paul Cruise

    Paul Cruise

    Lead Trainer & Coach

    Paul has over 15 years of experience working within media and ad technology. He has worked as in-house trainer at AOL and Friday Media and Sales Director at BBC Worldwide, Moneysupermarket and Rakuten Marketing.

    He’s seen a huge change in B2B sales during that time and loves to share Flume’s new approach to sales.

    Outside of work Paul is normally on a bike either getting muddy on the South Downs or flying around London. He’s a passionate music fan and loves eating whenever possible.

  • Cherry


    Trainer & Coach

    Cherry has over 15 years’ experience as a salesperson, sales trainer, behavioural skills trainer and management trainer and coach. Through her love of problem solving and her person-centred approach, she supports individuals and teams to reach their goals and perform at their highest potential. Her sectors experience includes, Pharmaceutical. Healthcare, FMCG and Consumer Technology/Electronics.
    Specialist expertise: sales, Sales-force effectiveness; Behavioural skills

  • Nicola Myles

    Nicola Myles

    Marketing and Office Manager

    Nicola has over 20 years experience in integrated marketing, communications, digital and project management.

    Due to our expansion Nicola has recently joined to support Richard in the day-to day running of the business and to lead our marketing activity. She has the job of organising the team and getting us to shout more about the great things we are doing!

  • Suk


    Trainer & Coach

    Suk has over a decade of experience as a salesperson, people-manager, presenter and trainer, but the common thread is his passion for coaching and developing teams. Suk has worked on some high-profile UK and international projects with Flume, producing excellent feedback and tangible results. He has a wealth of experience in a variety of sectors including Financial Services, Software, Media, Advertising and Education.

    Specialist expertise: Sales; Presentation skills; Business communication; Difficult conversations; Time management; Effective meetings.

  • Anna


    Trainer & Coach

    Anna is a strategic sales leader and business development director. She is passionate about working with and developing people, combining excellent communication skills, process innovation and project management always with the customer in mind.

    She is a qualified practitioner for Lumina Spark, the latest innovation in professional development and assessment tools that breaks free from the world of dry, out-of-date psychometrics and stereotyping personality tests.

  • Ali


    Trainer & Coach

    Ali has over 25 years of experience as a trainer in sales, management, customer services and communication skills training. She is passionate about helping people grow to achieve more and does this through her lively, focused and inspiring approach.

    Specialist Expertise: Assertiveness; Confidence; Self-awareness, Self-Management, NLP, Customer Service, Networking.

  • Rosie


    Trainer & Coach

    Rosie, Actress turned Trainer, Coach and Wellbeing Specialist is on a personal mission to empower every corporate employee to have a positive mindset, become more self-aware and improve mental health. Having worked in the corporate sector herself for over eight years in sales and target driven environments, Rosie has seen first-hand how important it is to look after both physical AND mental health to be able to perform and collaborate effectively.

  • This could be you

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  • Apply to join the Flume Team

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