You deserve better from your sales training

The world of sales is constantly evolving, so you need flexible sales techniques that will adapt and keep up. With so many cold outreaches – and so much at stake – it is tougher than ever for buyers to make purchasing decisions. A standout sales experience from you is essential to be heard above all the noise. You need to show that you can de-risk the buyer’s decision and give complete confidence in outcomes.

At the same time, learner behaviour is changing. Driving consistency within a flexible or hybrid workforce is a challenge. New generations of learners are demanding more, with easy-to-digest learning that fits into their workflow. Unfortunately, without reinforcement and coaching, around 87% of traditional sales training will be forgotten within 30 days. Which is why we do things differently at Flume.

You deserve better from your sales training

For sales leaders. By sales leaders.

As behaviour change experts, we think differently. We have all been sales leaders and we understand the frustrations of traditional sales training. We know that learning must be designed to drive new behaviours and instil successful habits that will last a lifetime. So we built Flume for sales leaders like you. Our sales training programmes give your sales teams the tools for sustained, long-term success, and proven, measurable results.

To ensure you keep up to date with all the latest sales related blogs, videos, webinars, whitepapers and case studies follow us on LinkedIn.

For sales leaders. By sales leaders.

Flume company values


We think differently

We are game changers. We drive sustainable behavioural change by focusing on today’s winning sales habits and how to embed them. We think differently about all aspects of training from onboarding, project management and delivery to client growth and success

We are outcome obsessed

We measure success and are laser-focused on KPIs that drive client growth. We set goals with our clients and proactively work towards them, helping them achieve more with ease and confidence. We help our clients benchmark their performance and prove the impact of the training

We do the right thing

We live our values and are committed to doing the right thing for our clients, our colleagues, and society. We are always learning and sharing what works. We challenge ourselves and our clients. We are accountable for achieving results

The Flume Team

  • Raoul Monks

    Raoul Monks

    Founder & CEO (CIPD qualified)

    Raoul is an engaging speaker, host, trainer, coach and self-confessed sales-geek. He is passionate about driving the performance of B2B companies.

    He has been consulting and training in the world of sales for over a decade, having previously been in sales and commercial leadership roles prior to this.

    He is an ultra-marathon runner, a film-buff and an avid reader of business books.

  • Richard Myles

    Richard Myles

    COO (CIPD qualified)

    Richard keeps the business moving and ensures we meet our high expectations of customer delivery.

    He has been in sales for over 20 years, working in a variety of senior commercial roles before joining Flume in 2011.

    Outside of work, he enjoys running, brewing beer and watching his children play competitive sports.

  • Paul Cruise

    Paul Cruise

    Head of Sales Performance

    Paul leads our team of Sales Performance Coaches. He’s seen a huge change in B2B sales during that time and loves to share Flume’s new approach to sales and sales development.

    He has over 15 years of experience working within sales and sales training in businesses including AOL, BBC Worldwide and Moneysupermarket.

    Outside of work Paul is normally on a bike either getting muddy on the South Downs or flying around London. He’s a passionate music fan and loves eating whenever possible.

  • Nicky Myles

    Nicky Myles

    Head of Marketing and Operations

    Nicky works across all of the business and has the job of organising the team and our processes. She also makes sure we are shouting more about the great things we are doing.

    She has over 20 years’ experience in both B2B and B2C including integrated marketing, communications, digital and project management.

    Outside of work, she enjoys running, cooking and spending time with friends. She tries to fit these in around her second job, a taxi service for her kids!

  • Katie Leaver

    Katie Leaver

    Head of Client Success

    Katie enjoys working collaboratively with clients and challenging their way of thinking to deliver innovative and creative solutions.

    She has 12 years’ experience working in B2B sales for businesses ranging from start-ups to FTSE 250 listed companies. She has worked in sales and commercial leadership roles on both long-established products as well as successful new launches.

    Katie enjoys running, walking, baking and tidying whilst dashing around after her young children!

  • Anna Sudbury

    Anna Sudbury

    Head of Sales

    Anna joined Flume after 19 years of working for brands including Reddit, Pinterest, Condé Nast and Sky.  In her most recent roles, she worked on multi-million-dollar global deals with market leading brands, including Gucci, Apple, Lenovo, Adobe, Danone, Mars and Nestlé.

    As a salesperson, Anna understands the importance of a coaching culture, based on feedback, reinforcement and praise.  Flume’s bespoke training structure helps sales teams build habits that stick, drives measurable results and KPIs, and puts the buyer at the heart of everything we do… and she should know, because she’s doing the training too!

    Anna loves reading the Booker shortlist, walking her dog on the beach, being on time for the school run and championing women in any environment.

  • Sarah


    Senior Project Manager

    Sarah loves developing longstanding relationships with clients and stakeholders.

    She has over 20 years’ experience working in Events, Marketing, Project Management and Comms roles for Start-ups, SME’s and renowned organisations such as Lloyd’s, Aviva, Roche and Tesco. She has worked on many projects helping to create effective strategies and processes, including marketing plans, social media initiatives and complex projects.

    Outside of work Sarah can mainly be found boxing, spinning or running and looking after her 6-year-old, all high energy activities!

  • Nadia Kingston

    Nadia Kingston

    Training Co-ordinator

    Nadia supports the Senior Project Manager and wider business with both internal and external projects.

    She has over ten years’ experience of working in the training industry, managing and co-ordinating client training programmes. She enjoys building client relationships and thrives on the positive impact that the right training can have on individuals and their organisations.

    When Nadia isn’t running around after her two daughters, she enjoys walking her dogs, cooking and going to Live Events.

  • Suk


    Sales Performance Coach

    Suk has a passion for developing sales professionals to enhance performance and careers. He is an experienced facilitator who consistently strives towards delivering effective training focused on making a difference and embedding the learning for delegates.

    He has over a decade of experience as a salesperson, people-manager, presenter and trainer, but the common thread is his passion for coaching and developing teams.

    He is a part time Tennis Coach, so the development of others is his total focus, whether that be in-person, via video conference or on the court!

  • Cherry


    Sales Performance Coach

    Cherry is dedicated to designing and facilitating training that improves professional performance and supports teams to put their learning into action.

    Her person-centered approach focuses on implementing new ways of working as soon as possible, incorporating plenty of practice and facilitating learners to solve their own challenges.

    Her sectors experience includes, Pharmaceutical. Healthcare, FMCG and Consumer Technology/Electronics.

  • Katie



    Katie is our super talented designer. Whether it’s a new brand, an event stand, workbook, advertisement or template design she is unflappable.

    She is currently building her 2nd summer house for her home office as her son has taken resident in the 1st!

  • This could be you

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