Sales Training London | Flume Training - Sales Training Programmes

We believe you deserve more from your sales training.

A recent sales training study revealed that 87% of skills learnt were forgotten within one month. We don’t believe this is good enough. We believe you deserve more from your sales training.

At Flume we have raised the bar when it comes to sales training. Everything we do is designed to make it easy for you to drive KPIs and ROI. We have created sales training that actually works.

“Believe the hype. The Flume approach to sales training is different. They care. It works. They get results.” – Fergus Gregory, Group Commercial Director, The Drum

We believe you deserve more from your sales training.

Built by Sales Leaders, for Sales Leaders.

At Flume, we have all been sales leaders and we understand the frustrations of traditional sales training. Often with out-dated material, delivered by an outdated trainer, traditional approaches offer little incentive for learners to apply their learning. Although these approaches may be seen as a ‘nice day out of the office’, they make it impossible to prove any long term impact.

We know you expect more from sales training so we built Flume, and all our training programmes, to achieve the goals and personal targets of sales leaders like you.

To ensure you keep up to date with all the latest sales related blogs, videos, webinars, whitepapers and case studies follow us on LinkedIn.

Built by Sales Leaders, for Sales Leaders.

How we drive ROI for you.

1. Game-changing sales approaches

Most salespeople make the same mistake: they look at sales situations from their own perspective and not their client’s. Through extensive research and experience into how buyers buy and what top sales professionals do differently, we have created a benchmark for sales excellence  that drives everything we do. Using this, we help your teams look at everything from the client’s perspective. This enables them to see things differently and adopt sales methods that are proven to drive incredible results.

2. Measurement to prove impact and ROI

No measurement means no proof and therefore no business case. We measure the impact of training by focusing on the results that matter to you. Our powerful benchmarking and diagnostic tool enable you to track improvements. Our specialist sales training programmes enable you to achieve specific KPIs and smash your targets. If you want to improve sales revenue, conversion rates, average order value, pipeline, speed of sale (the list goes on) then we have the know-how to help you succeed. Plus, we can prove the impact we will have on your teams.

3. Easy for your sales team to use afterwards

Sales training is about changing behaviours, not just having a nice day out of the office. We have designed groundbreaking methods to make the adoption of new approaches simple and safe for both the salesperson and sales leader. This starts with our trainers who are truly different, holding people to account for their learning. Plus, all our programmes include targeted workshops, infographic workbooks, coaching tools, videos, prompts, templates and quizzes to make our training stick. This stuff works!

How we drive ROI for you.

What to expect when working with us

As well as generating real ROI for your business, we are proud to deliver outstanding project management and delivery of our sales training programmes. Here’s what to expect when working with us: 


  • Amazing sales trainers
  • Interactive workshops
  • Client-focused training
  • Personal accountability
  • Empowered salespeople
  • Measurable results


  • Infographic workbooks
  • Diagnostic tools
  • Easy coach tools
  • Supporting videos
  • Templates
  • Quizzes

Project Management

  • Dedicated project manager
  • Telephone / email support
  • Pre and post consultancy
  • Full logistics
  • Feedback surveys
  • Ideas to support learning

The Flume Team

  • Raoul Monks

    Raoul Monks

    Founder & CEO (CIPD qualified)

    Raoul is an engaging speaker, host, trainer, coach and self-confessed sales-geek. He is passionate about driving the performance of B2B companies.

    He has been consulting and training in the world of sales for over a decade, having previously been in sales and commercial leadership roles prior to this.

    He is an ultra-marathon runner, a film-buff and an avid reader of business books.

  • Richard Myles

    Richard Myles

    COO (CIPD qualified)

    Richard keeps the business moving and ensures we meet our high expectations of customer delivery.

    He has been in sales for over 20 years, working in a variety of senior commercial roles before joining Flume in 2011.

    Outside of work, he enjoys running, brewing beer and watching his children play competitive sports.

  • Paul Cruise

    Paul Cruise

    Head of Sales Performance

    Paul leads our team of Sales Performance Coaches. He’s seen a huge change in B2B sales during that time and loves to share Flume’s new approach to sales and sales development.

    He has over 15 years of experience working within sales and sales training in businesses including AOL, BBC Worldwide and Moneysupermarket.

    Outside of work Paul is normally on a bike either getting muddy on the South Downs or flying around London. He’s a passionate music fan and loves eating whenever possible.

  • Nicky Myles

    Nicky Myles

    Head of Marketing and Operations

    Nicky works across all of the business and has the job of organising the team and our processes. She also makes sure we are shouting more about the great things we are doing.

    She has over 20 years’ experience in both B2B and B2C including integrated marketing, communications, digital and project management.

    Outside of work, she enjoys running, cooking and spending time with friends. She tries to fit these in around her second job, a taxi service for her kids!

  • Katie Leaver

    Katie Leaver

    Head of Client Success

    Katie enjoys working collaboratively with clients and challenging their way of thinking to deliver innovative and creative solutions.

    She has 12 years’ experience working in B2B sales for businesses ranging from start-ups to FTSE 250 listed companies. She has worked in sales and commercial leadership roles on both long-established products as well as successful new launches.

    Katie enjoys running, walking, baking and tidying whilst dashing around after her young children!

  • Sarah


    Senior Project Manager

    Sarah loves developing longstanding relationships with clients and stakeholders.

    She has over 20 years’ experience working in Events, Marketing, Project Management and Comms roles for Start-ups, SME’s and renowned organisations such as Lloyd’s, Aviva, Roche and Tesco. She has worked on many projects helping to create effective strategies and processes, including marketing plans, social media initiatives and complex projects.

    Outside of work Sarah can mainly be found boxing, spinning or running and looking after her 6-year-old, all high energy activities!

  • Joe Wilkins

    Joe Wilkins

    Sales Performance Coach

    Joe is a result focused trainer and coach who loves to work collaboratively with
    learners to help them come up with the solutions that will work best for their
    He has a decade’s worth of experience in B2B sales, sales management and
    sales training.
    Joe served as a Police officer and detective for four years and has some stories…
    He’s delighted to be helping learners understand their purpose, master their
    craft and deliver results.
    Joe loves to run, eat and perform the important role of mobile climbing frame for his kids!

  • Suk


    Sales Performance Coach

    Suk has a passion for developing sales professionals to enhance performance and careers. He is an experienced facilitator who consistently strives towards delivering effective training focused on making a difference and embedding the learning for delegates.

    He has over a decade of experience as a salesperson, people-manager, presenter and trainer, but the common thread is his passion for coaching and developing teams.

    He is a part time Tennis Coach, so the development of others is his total focus, whether that be in-person, via video conference or on the court!

  • Cherry


    Sales Performance Coach

    Cherry is dedicated to designing and facilitating training that improves professional performance and supports teams to put their learning into action.

    Her person-centered approach focuses on implementing new ways of working as soon as possible, incorporating plenty of practice and facilitating learners to solve their own challenges.

    Her sectors experience includes, Pharmaceutical. Healthcare, FMCG and Consumer Technology/Electronics.

  • Katie



    Katie is our super talented designer. Whether it’s a new brand, an event stand, workbook, advertisement or template design she is unflappable.

    She is currently building her 2nd summer house for her home office as her son has taken resident in the 1st!

  • This could be you

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