Just under 50% of total marketing spend will be allocated to digital channels this year. However, its tougher than ever for salespeople to win that spend. The landscape is becoming more complex and more competitive while changes in buyer behaviour is making the sales process harder- just 43% of B2B salespeople hit their target in 2018.

In order to be successful, today’s salespeople need to understand the digital landscape and how to sell to today’s buyer.

In this masterclass, we will provide learners with insight into what modern buyers require from digital campaigns, before taking a deep dive into the key digital channels and their respective strengths and weaknesses. We then draw on recent insight and research from multiple sources to teach learners how to sell digital solutions concentrating on questioning, pitching, and proposal writing.

Learners will come away from the masterclass with an improved knowledge of digital and a new set of sales skills and tools.

Course Date: 29th August, 2019
Course Time: 09.30 – 17.00
Price: £595.00 (+VAT)
PPA members discount: £495.00 (+VAT)
IPN members discount: £395.00 (+VAT)




This course covers the following topics:

An introduction to digital

  • Gain an understanding of the modern audience buying journey
  • An introduction to all of the commonly used digital marketing channels, their strengths, their weaknesses and their contribution to the overall buying journey
  • How to recommend multi-channel digital marketing campaigns

Client conversations that drive change

  • Understand the significant changes in the way your clients buy
  • See how you measure up against today’s top-performing salespeople
  • A modern, effective approach to questioning

Pitching and closing digital deals

  • A powerful and unique approach for positioning your brand and digital solution
  • Understanding the decision-making map and what slows things down
  • A unique and powerful structure for your proposals

As a result of attending this workshop, you will get:

Tangible results

  • A deeper understanding of the digital landscape
  • A structure and approach to excel in digital sales
  • Increased volume of multi-channel digital sales

Templates & take-aways

  • Workbook, reading list and follow-up exercises
  • A new, powerful digital sales structure
  • Game-changing proposal template to enable action straight away

Follow-up actions

  • A project to embed the learning back in your workplace
  • Personalised feedback of a newly created proposal
  • 121 post-workshop coaching on how to embed the learning


All roles and all levels within a business looking to improve their confidence and assertiveness at work.
Book up now

If you would like some more information please call: +44 (0) 7831 622 146 or email:
Booking Terms & Conditions


Paul has over 15 years of experience working within media and ad technology. He has worked as in-house trainer at AOL and Friday Media and Sales Director at BBC Worldwide, Moneysupermarket and Rakuten Marketing. He’s seen a huge change in B2B sales during that time and loves to share Flume’s new approach to sales.Flume are best known for their modern approaches and exceptional results they achieve in driving revenue for individuals and businesses. The success they have had with clients is clearly visible in all the testimonials and case studies which can be found here.