FIPP-Driving Sales in a Changed World

£195.00 ex VAT

4 x 1-hour “Sales Accelerator” Sessions

Delivered Via Zoom

Kickstart your sales in 2021. In association with FIPP Connecting Global Media, we are delivering this series of sessions specifically for sales professionals in the media industry. So if you are selling advertising, sponsorship or multi-channel marketing solutions, this series of courses is for you.

WORKSHOP 1: BUILDING PIPELINE – 28th January – 9-10am GMT
WORKSHOP 2: RUNNING THE SALES CONVERSATION- 4th February – 9-10am GMT
WORKSHOP 3: CREATING CAMPAIGNS – 11th February – 9-10am GMT
WORKSHOP 4: CLOSING OPPORTUNITIES – 18th February – 9-10am GMT

FIPP Members receive a 10 % discount: Type in FIPPVES20 at the checkout.

 

Category:

Course Outline

COVID-19 has fundamentally changed the way marketers behave and sent a shockwave through sales teams in the global media industry. All the early signs suggest that these changes will be long lasting, if not permanent. Client expectations will be significantly different, digital solutions will become even more dominant, and salespeople will need to adapt.

WORKSHOP 1 – BUILDING PIPELINE
28th January – 9-10am GMT

In this workshop, you will learn how to:

  • Identify the perfect clients to infiltrate
  • Create a winning contact strategy
  • Drive inbound leads and maximise the conversion of outbound leads

Outcome: Quality leads with maximum potential

WORKSHOP 2 – RUNNING SALES CONVERSATIONS
4th February – 9-10am GMT

In this workshop, you will learn how to:

  • Become your clients trusted advisor
  • Structure your conversation to drive real change in your client’s business
  • Create a conversation worth paying for in itself

Outcome: Conversations that differentiate you from the competition

WORKSHOP 3: CREATING CAMPAIGNS
11th February – 9-10am GMT

In this workshop, you will learn how to: 

  • Pitch your solutions in the language your client needs to hear
  • Co-create multi-channel campaigns that drive ROI for your client
  • Design easy-to-buy packages created to drive client results

Outcome: Campaigns that maximise client buy -in

WORKSHOP 4: CLOSING OPPORTUNITIES
18th February – 9-10am GMT

In this workshop, you will learn how to:

  • Identify and gain buy-in from the most influential stakeholders
  • Lead your client through the decision-making process
  • Create proposals that make it easy for your client to sell-on and speed-up decisions

 Outcome: More deals closed more quickly

Pricing and Payment

Standard
seat price
FIPP Members Discount
£195 + VAT 10% CODE: FIPPVES20

Payment can be made online or via BACS Transfer / invoice. Please contact info@flumetraining.com if you wish to pay by BACS, be invoiced or require further details.

Your Trainer

Paul is lead trainer at Flume and draws on over 20 years of experience working within B2B sales, leadership and training. Having lead sales teams during previous recessions and times of change, he’s very well positioned to be sharing brand new best practice with sales teams who are working through this current crisis.

Testimonials

“Great tips! Paul’s approaches are something I can put to use on a daily basis”

Francisco Guevara, Brand Partnerships Manager, Contempo Media, Canada

FIPP driving sales in a changed world. Sales has got even harder

COVID-19 has fundamentally changed the way marketers behave and sent a shockwave through sales teams in the global media industry. All the early signs suggest that these changes will be long lasting, if not permanent. Client expectations will be significantly different, digital solutions will become even more dominant, and salespeople will need to adapt.

Knowing what great selling looks like in this changed world is vital for success.

In these 4 one-hour sessions, Flume Sales Training will share what constitutes a great sales experience in the changed world, sharing insights, tips and practical approaches for closing bigger deals more quickly in both your existing client-base and new clients.

FIPP- Driving sales in a changed world course. Series of 4 – 1 hour workshops.

WORKSHOP 1 – BUILDING PIPELINE
28th January – 9-10am GMT

In this workshop, you will learn how to:

Outcome: Quality leads with maximum potential

WORKSHOP 2 – RUNNING SALES CONVERSATIONS
4th February – 9-10am GMT

In this workshop, you will learn how to:

Outcome: Conversations that differentiate you from the competition

WORKSHOP 3: CREATING CAMPAIGNS
11th February – 9-10am GMT

In this workshop, you will learn how to: 

Outcome: Campaigns that maximise client buy -in

WORKSHOP 4: CLOSING OPPORTUNITIES
18th February – 9-10am GMT

In this workshop, you will learn how to:

Outcome: More deals closed more quickly

FIPP driving sales in a changed world

Visit FIPP at http://www.fipp.com/

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