Today’s environment is confusing and risky for media buyers.
Improved measurability means that your clients can now see the ROI from their advertising spend.
With an average of 6.8 people involved in every media buying decision, changing strategy or supplier has become risky. Being seen to mess up could lead to a serious loss of credibility. The status quo has become the safest option for many buyers and that isn’t great news for media sales teams who are looking to win, retain and grow accounts.
Is your business development team struggling to put together enticing proposals that deliver value to the client whilst still remaining profitable for you?
Our package creation training course can help. Do you spend forever waiting for prospective clients to respond your pitches? Book your team in for speeding up decisions, where they’ll learn how to push for a response without alienating or upsetting the prospect. If you’re simply looking for a course that covers every aspect of sales, the three-day sales masterclass series is for you.