Fast-track back to sales

Are you a B2B sales professional who has recently been made redundant? If so, we’re here to help.

As part of our continuing mission to help our community get through this crisis, we have launched a new initiative aimed at helping sales professionals who have recently been made redundant find and succeed in their next commercial role. We will help you get into the right frame of mind, build your personal brand, equip you with up-to-date sales skills and help you nail your interview.

This series of workshops is for anyone in a sales or sales leadership role who has recently been made redundant due to COVID-19. This is a totally free programme of workshops for all those that qualify; you can attend one or all of the workshops – it’s completely up to you.

WORKSHOP DATES: These will be set once we have received applications but we envisage running these workshops between mid-July and early August.


Workshop 1 – Getting your head in the right place: Mindset

Keeping a positive outlook can be difficult when faced with such challenging circumstances, however, it is vital that your mindset is right, that you know your real purpose and you can successfully project it to the market and your future employer.

In this module you will:

  • Learn the importance of your mindset and how to control it
  • Identify your purpose as a sales professional
  • Reflect on your current strengths and work-on areas

Outcome: Get into the right mindset and learn some top tips on how to present that to potential employers.


Workshop 2 – Getting noticed: Personal branding

Employers are set to have a lot of choice when it comes to recruiting sales talent. The most successful candidates will make themselves easy to find and project a profile which makes them a must for any interview shortlist.

In this module you will:

  • Define your personal brand
  • Shift to the employer’s perspective to understand why certain candidates get noticed
  • Learn top tips on how to promote your brand

Outcome: Maximise your chances of generating inbound recruitment enquiries and increase the chances of getting the job you want

Workshop 3 – B2B sales in a changed world: Adapting to today’s buyer

Coronavirus has completely changed the way clients are behaving and this has changed what ‘great’ looks like in sales. Candidates that can bring that up-to-date knowledge and skill to interview will have a huge advantage.

In this module you will:

  • See the latest research into client behaviour
  • Explore some of the most common sales mistakes in this changed environment
  • Learn the new definition of sales excellence

Outcome: A deep understanding of what has changed for clients and what does and doesn’t work in sales today. A set of templates and tools to help you win at interview and in your new role. 

Workshop 4 – Winning at interview: Standing out in a fiercely competitive world

Competition for new commercial roles is set to be fierce in this new environment. It is vital that you nail every interview.

In this module you will:

  • Explore the do’s and don’ts of writing your CV
  • Learn how best to engage with employers
  • How to run and follow-up on interviews

Outcome: A powerful framework for succeeding at interview

Workshop 5 – Digital: The new ‘must have’ skillset

The crisis has increased the importance of digital for every business and accelerated its uptake for many traditional marketing solutions providers. An understanding of digital is now a necessity for every sales professional re-joining the market, regardless of their seniority or experience.

In this module you will:

  • Explore the differences and parallels between your traditional offering and digital
  • Digital jargon buster
  • How to create and measure digital campaigns

Outcome: A structure and approach to excel in digital sales.

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