Our sales training beliefs

The B2B sales landscape is almost unrecognisable from only 10 years ago. Clients have changed. Have your sales people?

Why we do what we do

At Flume we believe the way clients buy has changed dramatically. We believe what clients need from sales people has changed dramatically too. We believe today’s strongest sales teams demonstrate completely different skills and approaches to the traditional models. Most of all we believe in delivering exceptional results for our clients.

At Flume we have committed ourselves to these core beliefs, helping our clients achieve the strongest sales growth in today’s market.

How we do what we do

People learn when they understand why they should do something, not just when they are told what to do. And people rarely turn what they are told into sustained new behaviours.

We help sales teams uncover and understand the why, then the how, getting them to take these actions themselves, creating high-performing, sustainable teams.


At Flume we know that you need to make safe decisions and that is why we deliver on our promises.

We will challenge the way you think

At Flume we won’t deliver a certain type of training just because you ask for it. Our clients are smart people, however buyers have changed significantly and sales leaders are not always immediately aware of the best solution to their problem. Our job is to work with you to identify the real challenges you are facing and the results you need to achieve in order to work out what will help most. So we may not say yes to everything you ask us, but we will make sure that the right thing is done to help your sales figures accelerate.

We won’t deliver just a day

We want to get to know you. We want to understand your business, your clients, your brand and your goals. We want to deliver the results you need. It is rare that a training course alone will solve all of your problems, however amazing we might be at delivering them. Without a commitment from our clients to implement and measure new behaviours following any learning, the new ways will not stick. We are constantly learning the strongest way to embed sales change and will work very closely with you to make the difference in your teams that you need.

We will change your perspective

Fundamentally, your role is to make it easy for your clients to choose you and to buy from you. We will help your teams shift their perspective to that of the client, empowering them to make the right choices every time.

The sales team will own its approach. You will see sustainable sales growth.